177be Privacy Policy

Who We Are

177be is an online gaming and sports betting platform operated for players in Bangladesh, accessible at https://177be.io. The platform offers cricket and other sports betting markets, live dealer casino games, slot games, fishing games, and related gaming entertainment services. For the purposes of this Privacy Policy, 177be is the data controller responsible for determining why and how your personal data is processed.

If you have any questions about this Privacy Policy or wish to exercise any of your data rights, you may contact the 177be privacy team at any time via the contact details set out in Section 14 of this Policy.

Personal Data We Collect

The categories of personal data that 177be may collect, process, and store about you include, but are not limited to, the following:

177be does not intentionally collect special category data (such as health information, racial or ethnic origin, religious beliefs, or political opinions) unless directly relevant to a responsible gaming assessment conducted with the player's knowledge and consent.

How We Collect Your Data

177be collects personal data through the following means:

• Direct collection: You provide data directly to us when you register for an account, complete the KYC verification process, make a deposit or withdrawal, contact customer support, respond to a survey, or otherwise interact with the 177be platform.
• Automated technologies: When you visit the 177be website or use the platform, we automatically collect technical data about your device, browser, and behaviour using cookies, server logs, and similar tracking technologies. See Section 7 for more detail on cookies.
• Payment processors: When you initiate a deposit or withdrawal via bKash, Nagad, Rocket, Upay, Visa, or Mastercard, the relevant payment provider shares transaction confirmation data with 177be to enable us to credit or debit your account balance correctly and to maintain accurate financial records.
• Identity verification providers: Where 177be uses a third-party KYC service to assist in verifying the authenticity of documents you submit, that provider may share a verification result (pass / fail / refer) along with associated identity data with 177be.
• Third-party game providers: Game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may share session and game-outcome data with 177be as part of the normal operation of integrated games. This data is used for account settlement and responsible gaming monitoring.
• Publicly available sources: In limited circumstances (such as investigating suspected fraud), 177be may cross-reference data you have provided against publicly available sources for verification purposes.

How We Use Your Personal Data

177be processes your personal data only for specific, legitimate purposes. The principal purposes for which we use your data are:

• Account creation and management: To register your account, maintain your player profile, process login and authentication requests, and provide you with access to the full range of 177be platform features.
• Identity verification (KYC): To verify your identity and age in accordance with responsible gaming standards, to confirm that you are at least 21 years old, and to satisfy our anti-money-laundering (AML) obligations.
• Payment processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard accurately and in a timely manner, and to maintain complete financial records of all transactions.
• Service delivery: To provide you with access to sports betting markets (including cricket BPL, T20 World Cup, IPL), live casino games, slot games, and fishing games, and to settle bets and game rounds correctly.
• Customer support: To respond to your queries, complaints, and feedback, and to resolve account disputes.
• Security and fraud prevention: To detect, investigate, and prevent fraudulent activity, multi-accounting, money laundering, and other prohibited conduct, and to protect the integrity of the 177be platform.
• Responsible gaming monitoring: To monitor your gaming activity for signs of potentially problematic behaviour and to make available the responsible gaming tools described in our Responsible Gaming Policy, including deposit limits, self-exclusion, and reality checks.
• Legal and regulatory compliance: To meet our obligations under applicable law, including AML regulations, and to respond to lawful requests from competent authorities.
• Platform improvement: To analyse anonymised usage data in aggregate to identify performance issues, improve the user experience, and develop new platform features.
• Promotional communications: Where you have opted in to receive marketing communications, to send you information about bonuses, promotions, and offers relevant to your interests and the Bangladeshi gaming calendar (including Eid promotions, BPL season offers, and Pohela Boishakh specials). You may withdraw consent to marketing communications at any time.

Legal Basis for Processing

For each category of personal data processing described in Section 4, 177be relies on one or more of the following legal bases:

• Contractual necessity: Processing required to perform the contract between you and 177be — including account registration, payment processing, bet settlement, and customer support — is carried out on the basis that it is necessary to deliver the services you have requested.
• Legal obligation: Processing required to comply with applicable legal obligations — including AML checks, KYC verification, and responses to lawful authority requests — is carried out on the basis of legal necessity.
• Legitimate interests: Processing for fraud prevention, security monitoring, responsible gaming oversight, and anonymised analytics is carried out on the basis of 177be's legitimate interests in operating a safe, secure, and fair gaming platform, provided those interests are not overridden by your fundamental data rights.
• Consent: Processing for marketing communications and non-essential cookies is carried out on the basis of your freely given, specific, and informed consent. You may withdraw consent at any time without affecting the lawfulness of processing that occurred before withdrawal.

How We Share Your Data

177be does not sell, rent, or trade your personal data. We share your data only with carefully selected third parties where it is necessary to deliver our services, meet legal obligations, or protect the platform's integrity. The categories of recipients who may receive your data are:

• Payment processors: bKash, Nagad, Rocket, Upay, Visa, and Mastercard — to process your deposits and withdrawals. Each processor handles your financial data under its own privacy policy and PCI-DSS certification.
• KYC and identity verification providers: Third-party services used to verify the authenticity of your identity documents and confirm your age. These providers operate under strict data processing agreements with 177be.
• Game software providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and other integrated game providers — who receive session tokens and game-event data necessary to run and settle game rounds.
• Cloud hosting and infrastructure providers: 177be's platform is hosted on cloud infrastructure whose operators may process technical data on 177be's behalf as a data processor, under binding data processing agreements.
• Fraud detection and security services: Third-party tools used to detect suspicious activity, verify IP addresses, and identify multi-accounting. These services receive technical data (e.g., IP address, device fingerprint) only.
• Legal and regulatory authorities: Where required by law, court order, or lawful regulatory request, 177be may disclose personal data to competent authorities. We will notify affected players of such disclosures to the extent permitted by law.
• Professional advisers: Lawyers, auditors, and compliance consultants retained by 177be who need access to personal data in the context of their professional services, under strict confidentiality obligations.

All third-party processors who handle personal data on 177be's behalf are required to maintain appropriate technical and organisational security measures and to process data only for the specific purposes agreed with 177be.

Cookies and Tracking Technologies

177be uses cookies and similar technologies (including local storage and session storage) on its platform. Cookies are small text files placed on your device that help the platform function correctly, remember your preferences, and gather anonymised usage statistics.

The cookies used by 177be fall into the following categories:

• Strictly necessary cookies: These cookies are essential for the platform to function. They maintain your login session, remember your account preferences, and ensure secure authentication between page loads. These cookies cannot be disabled without affecting core platform functionality.
• Performance and analytics cookies: These cookies collect anonymised data about how players use the 177be platform — including which pages are visited most frequently, how long sessions last, and where players encounter errors. This data is used in aggregate to improve the platform experience. No individually identifiable data is stored in these cookies.
• Functional cookies: These cookies remember optional preferences such as your selected language, preferred payment method, and display settings, to personalise your experience on return visits.

177be does not use third-party advertising cookies, retargeting pixels, or cross-site tracking scripts. You will not be tracked by 177be cookies on websites outside the 177be platform. You may manage cookie preferences through your browser settings; however, disabling strictly necessary cookies will impair your ability to use the platform.

Data Retention

177be retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply as standard:

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where data has been anonymised, the anonymised dataset may be retained indefinitely for aggregate statistical purposes without constituting personal data under applicable law.

Data Security

177be implements a multi-layered approach to data security, encompassing technical, administrative, and organisational controls designed to protect personal data against unauthorised access, disclosure, alteration, or destruction. Key security measures include:

• SSL/TLS encryption: All data transmitted between your device and the 177be platform is encrypted using SSL/TLS protocols, including all account pages, deposit and withdrawal flows, and support chat sessions.
• Data encryption at rest: Sensitive personal data stored on 177be's servers — including KYC documents, financial records, and account credentials — is encrypted at rest using strong encryption standards.
• Password hashing: Account passwords are stored as salted cryptographic hashes. 177be does not store plaintext passwords and cannot retrieve a forgotten password — only a password reset is possible.
• Access controls: Access to personal data within 177be's internal systems is restricted on a strict need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and receive data protection training.
• Intrusion detection: 177be operates automated systems to detect unusual access patterns, brute-force attempts, and suspicious account activity. Detected threats trigger immediate investigation by the security team.
• Vulnerability management: The 177be platform is subject to regular security assessments, penetration testing, and dependency audits to identify and remediate technical vulnerabilities.
• Incident response: In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of affected players, 177be will notify affected players without undue delay and take immediate steps to contain the breach and mitigate its impact.

Your Data Rights

As a registered player on the 177be platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact the 177be support team using the details in Section 14. We aim to respond to all data rights requests within 30 days.

• Right of access: You have the right to request a copy of the personal data that 177be holds about you, along with information about how it is processed. We will provide this in a clear, structured format.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. For account details (name, contact information), you may be able to update certain fields directly via account settings.
• Right to erasure ("right to be forgotten"): You may request that 177be delete your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent and no other legal basis applies. Note that some data must be retained for legal and regulatory compliance purposes even following an erasure request.
• Right to restriction of processing: You may request that 177be restricts the processing of your data in certain circumstances — for example, while a dispute about accuracy is under review — rather than deleting it.
• Right to data portability: Where processing is based on your consent or on contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format for transfer to another service.
• Right to object: You have the right to object to processing based on legitimate interests — including profiling for responsible gaming monitoring — at any time. 177be will cease that processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where processing is based on your consent (such as marketing communications), you may withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
• Right not to be subject to automated decision-making: You have the right not to be subject to a decision based solely on automated processing that produces significant legal or similarly significant effects on you. 177be's automated fraud-screening systems flag accounts for human review; final account-restriction decisions are made by a member of the 177be compliance team.

177be will not charge a fee for exercising any of the rights listed above in ordinary circumstances. If a request is manifestly unfounded or excessive (for example, repetitive in nature), we reserve the right to charge a reasonable administrative fee or refuse to act on the request, with a written explanation.

Children's Privacy and Age Restriction

177be is strictly an adult gaming platform. The minimum age to register for and use a 177be account is 21 years. The platform is not intended for, marketed to, or directed at individuals under 21 years of age.

177be does not knowingly collect personal data from individuals under 21. Age verification is a mandatory step in the KYC process, and accounts where the player cannot demonstrate that they are at least 21 years old will be suspended pending verification, with any funds held in the account returned to the verified source.

If you are a parent or guardian and you believe that a person under 21 in your care has registered for a 177be account, please contact our support team immediately at [email protected]. We will investigate and, if confirmed, close the account and return any funds. We take under-age gambling prevention seriously and support the use of parental controls and internet filtering tools to prevent minors from accessing online gambling platforms.

Third-Party Links and Integrations

The 177be platform integrates with third-party game providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) and payment processors (including bKash, Nagad, Rocket, Upay, Visa, and Mastercard). When you interact with these integrated services — for example, by launching a game or initiating a payment — you may be sharing data with those third parties under their own privacy policies and terms of service.

177be is not responsible for the privacy practices of third-party providers. We encourage you to review the privacy policies of any third-party services with which you interact via the 177be platform. 177be selects third-party providers carefully and requires all providers who handle personal data on our behalf to maintain appropriate data protection standards through contractual obligations.

The 177be website does not contain outbound links to external websites unrelated to 177be's core gaming and payment services. Any external content accessible via the platform (such as game lobbies hosted on provider infrastructure) is governed by the respective provider's own privacy documentation.

Updates to This Privacy Policy

177be reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, platform features, or our internal data processing practices. When we make material changes to this Policy, we will notify registered players by email to the address associated with their account and by posting a prominent notice on the 177be platform for a period of no less than 14 days prior to the changes taking effect.

The "Effective Date" displayed at the top of this Policy indicates when the current version came into force. We encourage you to review this Policy periodically to stay informed about how 177be protects your personal data. Continued use of the 177be platform after the effective date of any updated Policy constitutes your acceptance of the revised terms.

Previous versions of this Privacy Policy are available on request by contacting the 177be support team. We maintain an internal archive of all prior Policy versions along with their respective effective dates.

Contact Us — Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 177be processes your personal data, please contact our support and privacy team. We aim to acknowledge all privacy-related enquiries within 2 business days and to provide a full response within 30 days.

When submitting a data rights request, please include your registered username and a clear description of your request so that we can verify your identity and respond as efficiently as possible. We may need to ask for additional verification before acting on any request to access, correct, or delete personal data, in order to protect the security of your account.

Please note that the email address above is provided as plain text for reference only. 177be support agents will never ask for your account password, payment PIN, or full card details via email or any other communication channel. If you receive a message purporting to be from 177be that requests sensitive credentials, please disregard it and report it to our team immediately using the contact address above.